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SUMMARY:Critical Incidents and the Media
DESCRIPTION:This unique training opportunity is applicable for law enforcement Public Information Officers\, Supervisors\, Administrators\, Chiefs\, Sheriffs\, or anyone assigned to work with the media.  Topics include: \n\nWhat the media expects from a good PIO\nWhat the media expects from leadership\nHow to be a more effective communicator for internal and external audiences\nHow the media works\nEffective and ineffective ways to handle message/response\nWhat makes a story “Newsworthy”?\nWhy reporters ask the questions they do\nWhy is it important to provide certain documents before being asked\nThe timing of the news cycle and the lifespan of a story\nHow a one-day story can become a week-long negative publicity escapade\nHow to avoid long-lasting negative coverage\nHow to talk to reporters\, on the phone\, live\, on camera\, or in a recorded interview\nEffective public speaking \nDissection of a real-life scenario\, what went wrong and right\, lessons learned \n\nInstructors:             \nAnastasiya Bolton is an award-winning broadcast journalist\, media expert and crisis communications professional.  During her 22 years in TV\, including 12 years in Denver\, she specialized in reporting on high-profile\, difficult\, emotional events\, including the Aurora\, CO Theater shooting\, the shooting at a Church in Sutherland Springs\, TX and Santa Fe\, TX High School shooting.  She’s covered the disappearances of 10-year-old Jessica Ridgeway in CO and 18-year-old Natalee Holloway in Aruba. Anastasiya’s helped law enforcement\, non-profits\, gov. agencies & others plan for crisis\, develop comms plans\, tell their stories\, prepare for media interviews\, and respond to negative publicity. \nCassidee Carlson\, Aurora PD Division Chief (Ret.)\, spent 20 years as a police officer in Aurora Colorado. She recently retired as a Division Chief. During her career\, she was a Field Training officer\, served on the SWAT team\, worked in major crimes\, the PIO unit\, and Internal Affairs. In 2022\, as the Operations Division Chief\, she oversaw patrol\, community policing and the School Resource Unit. Cassidee’s innovative PIO response to the Aurora Theater shooting has become a national model on how to handle mass casualty incidents and help victims of crime navigate media inquiries. Cassidee and her federal partners have worked tirelessly to share her knowledge and expertise across the country. \nDate & Time:                        Thursday\, October 17\, 2024\, 8:30am-4:30pm \nLocation:                                Grand Blanc Township Police Department\, 5405 S. Saginaw Street\, Grand Blanc\, MI 48507 \nCost:                                       LEORTC Licensed Members – Pre-paid\, LEORTC Members (non-licensed) – $150 \nAll Others – $199 \nClick HERE to Register \n“This training has been registered with MCOLES for the use of PA 302 Law Enforcement Distribution funds.” \nThis training is registered as\, “Agency Elected Continuing Professional Education (CPE).”
URL:https://www.leortc.com/event/critical-incidents-and-the-media/
LOCATION:Grand Blanc Twp. Police Dept.\, 5405 S. Saginaw Street\, Grand Blanc\, MI\, 48439\, United States
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